Sophie Wyllie.
Hey, I'm Sophie.
I'm a graphic & web designer based in Brisbane who works with real estate, not-for-profits, and hospitality businesses across Australia.
It's great to meet you.
I specialise in shaping impactful branding and digital strategies for businesses ready to stand out. With a career that spans across print, digital media, branding, and web design, I’m passionate about crafting cohesive and visually compelling stories that resonate with audiences.
What drives me is the challenge of blending creativity and strategy. Whether it’s building brand identities from the ground up, enhancing user experiences, or curating content for social platforms.
Accredited by the Design Institute of Australia (DIA) I actively contribute to the design community while always looking for the next project.
Services
Graphic Design
II design purposeful, cohesive visual identities and branded collateral that bring ideas to life with clarity and intention. My work includes logo and brand development, stationery, and complete identity systems that establish a strong visual foundation. I create print materials such as brochures, flyers, packaging, menus, and signage that communicate a brand’s story through thoughtful composition and detail. I also produce digital and promotional assets, including capability statements, presentation decks, social media templates, advertising material, and email marketing layouts.
Website Design
I design and build websites that look beautiful and perform seamlessly. Each project begins with understanding the brand’s identity, audience, and goals, translating that insight into a digital experience that’s both intuitive and visually distinctive. Whether it’s a sleek one-page portfolio or a robust e-commerce site, I focus on creating clean, responsive layouts that elevate the user experience and reflect the essence of the brand. My goal is always the same: to craft a digital space that feels uniquely yours and drives real results.
Content Creation
I craft content that brings brands to life. From visual storytelling and photography direction to copywriting and layout design, I ensure every piece of content aligns with a clear purpose and consistent voice. I love building cohesive narratives across platforms, whether it’s a campaign launch, social post, or editorial layout, each element works together to engage audiences and strengthen brand identity. Creativity and strategy go hand in hand in my process, ensuring every piece not only looks good but feels right.
Social Media
I manage social media with a blend of strategy, creativity, and authenticity. My focus is on crafting curated feeds that reflect a brand’s personality while driving engagement and growth. From content planning and caption writing to scheduling and analytics, I handle the full process with attention to tone, timing, and visual consistency. I believe social media should feel personal and purposeful — an ongoing conversation that inspires trust, connection, and loyalty within your community.
Testimonials.
Sophie is an absolute gem when it comes to graphic design and branding! Her creativity and attention to detail are unmatched, and she has a true talent for bringing ideas to life. From the initial concept to the final product, Sophie was incredibly professional, communicative, and easy to work with. If you're looking for someone who can elevate your brand and create stunning visuals, Sophie is the one to go to! Highly recommend!
Sophie was exceptionally professional when I approached her for designing my new business cards and site signage. Her fluid response to me and engagement was beyond what I expected and the dedication to providing a quality product was exceptional. I highly recommend Sophie to anyone that needs rebranding or anything that require visual aspect to promote your brand.
As an agency owner, Sophie is the creative designer I recommend to all of our clients who are seeking logo design, product design, marketing material or other graphic / creative design work.
FAQS
What types of clients do you work with?
I work with business owners, creative professionals, and organisations looking to refine their brand, strengthen their digital presence, or bring clarity to their creative direction. The industries I work mostly with are property, hospitality and not-for-profits. My clients often come to me during a stage of growth or change whether launching something new, refreshing their visual identity, or seeking strategic guidance on how to better communicate their story.
Do you only work with established businesses?
Not at all. While I often consult for established brands, I also work closely with start-ups and individuals who are in the early stages of developing their identity. I enjoy helping clients build strong creative foundations that can grow and evolve with their business.
How is your consulting different from an agency, such as Lange Creative Lab?
Consulting is a more focused, strategic engagement. It’s about clarity, direction, and insight, not execution. I guide you through creative decisions, brand positioning, and digital strategy, so you or your team can move forward with confidence. If you need full creative execution, that’s where my studio, Lange Creative Lab, comes in.
How is your pricing structured?
My consulting fees are tailored to the scope and complexity of each engagement. I offer flexible options, including hourly sessions, project-based packages, or ongoing advisory arrangements. After understanding your goals and requirements, I provide a transparent proposal outlining the investment and what you can expect from our time together. My focus is always on delivering actionable guidance and meaningful results that provide value beyond the session itself.
Can sessions be held online?
Yes. I offer both virtual and in-person sessions, depending on your location and preference. Most clients find online sessions just as effective, allowing for flexible scheduling and access from anywhere. However I always love going for a coffee or visiting your office.
My Team
I work with a full stack team of creators and strategists under my agency Lange Creative Lab. While consults are directly with me, you may get access to my specialised team if you decide you want full creative execution.
Lange Creative Lab is proudly female-owned and operated, led by myself. We challenge conventions, push boundaries, and lead with creativity and strategy that’s as bold as it is smart. When you work with us, you’re not just getting an agency, you’re joining a team that thrives on curiosity, collaboration, and doing things differently.
Get In Touch
Sophie Wyllie.
A division of Lange Creative Company Pty Ltd
We acknowledge the Traditional Custodians of the land on which we live and work, the Jagera and Turrbal Peoples. We ay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.